亚马逊账号侵权被封应该如何申诉?我们都知道,做亚马逊,账号被封已经是常态了,很多卖家因为不想局限于一个账号的运营,选择多个账号运营操作,运营的成功率虽然高了,但是运营的风险也增加了,在操作方面可能就没考虑得这么周到了,违规操作或者操作不当导致账号被封是常有的事,如果账号被封,对我们卖家来说是一个不小的损失。如果账号被封,我们应该如何申诉呢?
首先账号被封的原因都有哪些,其实被封无非三个原因:绩效不过关、违反政策、严重侵权。
当我们被亚马逊移除销售权限时,亚马逊会给我们发一封信,信中会告诉我们:“ Why is this happening?”
一般亚马逊都会给到几个原因,而我们账号给移除销售权限的原因往往就是其中一个。
经常会有卖家在群里问我们:“我这个账号怎么给封了,谁能帮我看看是为啥”。
其实你翻译一下,对里面的几点原因进行自检,就知道什么情况了。
一般来说,你第一次给封,亚马逊都会给你个申诉的机会,让你提交一份POA来审核。所谓的POA就是改进计划,你向亚马逊认错并注明后续解决方案。
那么我们如何写一份合格的POA计划,其中有一个重点在于:越详细越好。
STEP ONE:说明来意
Dear xxx
I am a principal of(Your Store). I am writing to...我写信是为了...
Root Cause of the Issue: (问题的根本原因,在这一步承认你的错误,例如:)
We send follow-up e-mails to dissatisfied customers requesting the customer "reply to this e-mail directly"to resolve the issue, so as not to use Amazon's customer service
- Since we mistakenly were guiding them around the Amazon customer service team, we believe Amazon may have identified this as manipulation.
-However, these e-mails were not manipulating the customer for reviews but rather directing them to our store so we could resolve the situation as soon as possible....
STEP TWO:给出你可以立马执行的补救措施
We have implemented the following Corrective Measures to immediately correct our mistake:
-Retracted our statement offering discounts in exchange for reviews.
-Contacted customers who purchased our products from other e-commerce platforms to instruct them to only write reviews on the e-commerce platform where they purchased the product, providing a link to direct them to the appropriate venue to write a review...
STEP THREE:给出今后的预防措施
Preventative Measures:
-Reevaluated our entire business practice and implemented the following:
Hired additional staff to review Amazon’s policies on a routine basis to ensure we are in compliance with all of existing Amazon’s policies as well as future policies.
-Conduct weekly reviews of our business practices to ensure that the company is in full compliance with Amazon' s policies....
再说一下你今后的良好运营计划
-We retrained our customer service team to ensure the following:
o All customers receive a response within twenty-four-hours.
o We follow up after each purchase to provide all customers with complete product information to ensure they have no concerns regarding their purchase....
Looking forward to your reply
Sincere Wishes
(Your Store)
建议大家不要直接抄上面的话,虽然结构清晰,但是我故意把内容打乱了,建议大家也这样做。
亚马逊的客服一天要处理几百上千个case,如果客服一天读到了几百封一模一样的邮件会是什么感受。
以上就是亚马逊侵权申诉模板介绍的全部内容,有什么不明白的地方欢迎在上方留言咨询,百马汇是国内知名的跨境电商亚马逊运营培训机构,成立6年来共培训出大卖学员超过1万人,有对亚马逊感兴趣的朋友欢迎免费来电咨询,相信我们可以给你一个满意的答复。