每到销售旺季来临前后,很多亚马逊卖家都有listing被下架审核的情况,这在老卖家眼中已经是习以为常的事情了,即使已经过了旺季也不能保证我们的listing就是安全的,掌握如何申诉listing的方法可以让我们防患于未然,下面我就给大家分享一下关于listing申诉的方法,希望对大家有帮助。
一、申诉要领:表明目的
第一段就需要告诉亚马逊你申诉的原因是由于系统误杀了你的Listing,英文表述如下:Hello Amazon Team,We are writing to appeal the delisting of some of our listings, and we hope you could reinstate them in your earliest convinence.
二、下架的产品ASIN和时间点
这里需要给出具体的产品ASIN和时间点,英文表述为:The following ASINs have been delisted from Amazon Marketplace,>ASIN:ASIN:ASIN:
三、具体的证据
这里提供的证据主要在于三个方面,产品上架的时间,获得评价的数量和星级,卖家后台订单缺陷率,英文表述为:As you can see from our account, the ASINs above have been performing very well and here are the proof:ASIN:Released(说明,上架时间:很关键,最好是在3个月之前上架,因为最近1个月左右上架的商品很有可能会无法在节日季销售)Total Customer Ratings:xx Ratings and xx Stars 评价星际和数量(说明,产品的具体评价数量和星级,最好是在4星以上,如果达不到,3.5星以上也可有助于审核通过,没有星级的产品将有可能无法在节日季销售)Order Defect Rate: 订单缺陷率(说明,订单缺陷率是账户的订单缺陷率,如果是FBA发货,同时标记为绿色可以写在这里,但是如果是自发货,或者新账号没有发货,估计这次将无法在节日季销售)特意提醒:以上3项内容,需要按照ASIN逐条写出来。
四、具体行动计划(即POA)
无论是否是自己的问题,大家都需要给出具体行动计划,也就是POA,说明如何保证不会出现问题。而在此,亚马逊最关注的就是有人在节日季乘机虚假销售,收款不发货,损害买家权益。英文表述为:We understand it's Amazon's core value to protect buyers' benefit, and we hope the Plan of Action (POA) below would reassure you we would provide supreme products and service to Amazon customers:
1. Fully Understand and Follow Selling Policy, we have asked our team to study selling policy 2 days ago, and everyone understand what are the "red lights";
2. Intellectual Property Rights Protection: We have hired an IP Solicitor and reviewed all our listings and we believe our products would not cause any copyrights infringement;
3. Punctuality of Shipment: We have shipped ample inventory to Amazon Fulfillment Warehouses, and all our orders will be fulfilled by Amazon;如果是欧洲站点被下架,大家还需要增加一条关于税务的说明,英文如下:
4. We have also hired a accountant to review our tax return status and we are confident our performance is in complliance with EU Tax Regulations.
以上就是关于亚马逊listing申诉的全部内容了,大家有不明白的地方可以在上方留言窗口留言咨询,我们的老师可以免费为你解答。有想要学习亚马逊的朋友欢迎了解一下百马汇,我们是国内专业的亚马逊培训机构,成立6年来共计培训出大卖学员10000多人,欢迎来电咨询。
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